When setting up your own ecommerce store, you’re faced with so many important decisions. Where to sell? What to sell? And how are you going to get there? But perhaps one of the most tricky decisions you’ll have to make is how to have your stock produced. Although there are many options including bulk buying, selling products on behalf of another company and producing your range yourself, we believe using a print on demand service is by far the easiest and most straightforward option you can use for product production (it’s also perfect if you’re a newbie to the ecommerce world!). So here’s 5 reasons your business should consider using a print on demand service:
1. You’ll eliminate the risk factor
When selling online, you are bound to encounter some risks. But by using a print on demand service, you can eliminate the risk of buying stock which you might not sell. When it comes to on demand printing, you’ll only have to place an order with your supplier as and when you need a product. That means you can only ever make a profit and not a loss. Although the profit margins can sometimes be smaller, is reduces any risk of bulk buying a lot of stock which you aren’t guaranteed to sell. It’s much better to make a smaller profit than a loss, right?
All you’ll have to worry about in this case is having your designs ready. Once your designs are ready, your print on demand company will take care of everything else for you. And whether you only need to order 1 product a month of 100 a week, a print on demand company can certainly take care of this for you. Find out more about on demand printing here.
2. You’ll gain freedom with your product range
When adding products to your store, there is a lot to consider. Will they appeal to your market? How will the stand up against competitor products? Will there be enough demand? And although you may have every confidence in your store, the doubt these questions can install is sometimes enough to convince you not to take the plunge of expanding your range. After all, bulk buying a large amount of stock and not being able to generate enough sales could leave you in tricky situation.
Luckily with a print on demand service, you have a lot more freedom to experiment with your product range without all the doubt. Using an on demand printing service, you can add new products to your store and test the water for demand without having to make any commitments to buying stock. If the product takes off, then great! And if not, you can just take it down. Either way, you’re never going to lose out and you can gain a much better understanding of what your customers really want.
3. Keeping track of finances becomes easy
Most print on demand companies will offer you a whole package. They’ll print, package and then ship the product on your behalf – all for one set fee. That allows you to keep track on your finances much more easily. When taking the bulk buying route, you have to consider paying multiple different companies for production, storage, packaging and shipping and keeping track of this can be quite confusing.
If you’re not so good with the accounting side of things, using a print on demand service which provides the whole package will allow you to keep your finances streamlined and in one place.
4. You’ll have more time
Producing your product range yourself can be extremely time consuming. Even bulk buying can take up a considerable amount of time if you’re packaging and shipping it yourself. When choosing a print on demand company, you’ll have a lot more time on your hands. After all, all you’ll have to worry about is making sure your designs are ready for as and when an order is placed.
With so much extra time, you can invest into other business enhancing tasks such as marketing and other day to day business tasks. It’s much easier to make a success of your business when you have the time needed to research and promote your offerings.
5. Offering personalised products is easier
Personalised products are all the rage at the moment. There’s so much demand for personalised items and there likely always will be. But when you bulk buy your stock or produce it yourself, it’s becomes a lot harder to offer unique and bespoke products.
When you use a print on demand service, you can tailor your design each time you place an order. That means if your customer wants a product with a particular image or slogan on, you can do just that! You have complete flexibility to offer one off products or buy a larger volume.
Have we done enough to convince you to use a print on demand service? If so, check out what we can offer you with our print on demand service here or get in touch with us by emailing firstname.lastname@example.org if you have any questions!