In-Etsy SEO Tips:
It’s also important for Etsy SEO to consider how customers use the Etsy search bar. For example, a customer is much more likely to search for ‘Floral Phone Cases’ rather than ‘Floral Phone Case’ so it’s important to consider the use of plurals within your titles as well as the keywords customers use to find products like yours.
But don’t just stop your product title at ‘Floral Phone Cases’. In order to have your product found in as many search results as possible, it’s important you bulk it out. For example, when searching ‘phone cases’ into Etsy, you’ll notice that every search result on the first page has a product title which expands across multiple lines. Consider adding in anything else that a customer might use to find your product e.g. the makes and models you can provide for when selling phone cases.
- Events (e.g. birthday gifts, Christmas gifts, Mother’s Day gifts)
- Recipients (e.g. gifts for Dad, gifts for Mum)
- Categories (e.g. technology accessories, stationery, homeware)
Make sure you also include the your main keyword (as identified via Marmalead or Keyword Planner for your product title) as a tag too. Keeping this consistency will allow Etsy’s algorithm to accurately determine what your product is. It’s also important to note that if you’re selling a floral phone case, the tag ‘’Floral phone case’’ will prove much more beneficial than separating the tags into ‘’Floral’’ and ‘’Phone case’’.
Outside Etsy SEO Tips:
As earlier discussed, you can find long tail keywords with tools such as Marmalead and Google Keyword Planner. Make sure you include your chosen long tail keyword within the item title as this will form the meta title which shows within search engines. However, it’s important to remember that this title also determines where your item will show in Etsy listings so you’ll need to strike a good balance between long tail keywords/shorter keywords. Making this small change can make a big difference to your Etsy SEO – just check out this case study which saw an Etsy store owner reach page 1 of search results with a little help from long tail keywords.
To add this detail in, just go to shop manager and click the pencil icon next to your shop name.
For example, if your store sells phone cases, it’ll be much more beneficial to label your section as categories such as “Floral Phone Cases” and “Marble Phone Cases”, rather than just “Floral” and “Marble”. To make these changes, head to shop manager and then listings.
Other Market Place Tips:
1. Images matter: With so much competition on Etsy, it’s important you make your listing stand out. And that means alongside a great product title, you’re going to need to provide some high quality images. We’d also advise using as many as the five available image slots as possible. This way the customer will be able to gain in depth understanding of your product without having to go to the trouble of getting in touch to find out the information they need to prompt them to convert into a paying customer.
2. Don’t hold back with product descriptions: Even with low risk products, customers still want to know exactly what they’ll be getting before making their purchase decision. Therefore it’s advisable to include all the information you can within your product description. This includes everything from product dimensions to materials used and even care instructions.
3. Provide contact information: Although this won’t directly affect your Etsy SEO efforts, it will make your Etsy SEO efforts worthwhile and give your customers the confidence to convert. Providing a contact number or email address will put your customer’s mind at rest, knowing they have a point of contact if anything were to go wrong with their order.
4. Offer a return policy: A lot of what gives a customer the confidence to buy is the ability to return the product if it’s not what they were expecting. Although this is understandably tricky if you’re offering bespoke or personalised products, having a policy where you can amend the product to suit the customers needs should go some way to secure their confidence too.
We hope these Etsy SEO practices work for your store and you begin to see the value SEO can have. If you want to know more about the basics of SEO, you can check out our handy blog here. Alternatively, we’ve also put together a helpful list of free SEO tools that you can see here.