If you’re the owner of an Etsy store, you may be wondering what you can do to boost your store’s visibility and ultimately your sales. Etsy’s algorithm can be confusing and it isn’t necessarily clear what you can do to boost the SEO value of your shop. However, we’ve put together a few Etsy SEO hacks which should help your listings climb the rankings and get your products in front of the right customers, at the right time. We’ve split these Etsy SEO hacks into two parts: in-Etsy SEO and outside Etsy SEO.
In-Etsy SEO Tips:
In-Etsy SEO will help your listings show higher up in searches within the Etsy marketplace itself. Although Etsy do not give definitive guidelines on what determines the ranking of a listing, there are some proven tactics you can implement to help boost the visibility of your store.
1. Renew your product listing: This is a little known and well kept secret within the Etsy community. Although not widely reported, item recency plays a strong role in where your item will show within search results. At present, Etsy listings can last 4 months before you’ll have to renew them. But don’t leave it that long! Renewing your item every 7 days can keep your product high up within search results and although more costly, should see you generate more awareness and ultimately, sales! However, as with all SEO, it’s important to remember that this will only work if you’re getting other SEO factors spot on too.
2. Generate strong and unique product titles: Unfortunately generating a title for your product isn’t as simple as just describing what your product is. And although that would seem like the logical thing to do, you need to be aware of what keywords customers are using to find products like yours. Tools like Marmalead are great for finding Etsy keywords but other more common tools such as Google Keyword Planner can work just as well too.
It’s also important for Etsy SEO to consider how customers use the Etsy search bar. For example, a customer is much more likely to search for ‘Floral Phone Cases’ rather than ‘Floral Phone Case’ so it’s important to consider the use of plurals within your titles as well as the keywords customers use to find products like yours.
But don’t just stop your product title at ‘Floral Phone Cases’. In order to have your product found in as many search results as possible, it’s important you bulk it out. For example, when searching ‘phone cases’ into Etsy, you’ll notice that every search result on the first page has a product title which expands across multiple lines. Consider adding in anything else that a customer might use to find your product e.g. the makes and models you can provide for when selling phone cases.
3. Make use of product tags: Improving your Etsy SEO is all about getting your products seen in the right places, by the right people and at the right time. With that being said, it’s important not to ignore product tags. To get your listing shown in as many places as possible, make sure you include any tag that might be relevant. As well as product related tags, considering using tags which also cover:
- Events (e.g. birthday gifts, Christmas gifts, Mother’s Day gifts)
- Recipients (e.g. gifts for Dad, gifts for Mum)
- Categories (e.g. technology accessories, stationery, homeware)
Make sure you also include the your main keyword (as identified via Marmalead or Keyword Planner for your product title) as a tag too. Keeping this consistency will allow Etsy’s algorithm to accurately determine what your product is. It’s also important to note that if you’re selling a floral phone case, the tag ‘’Floral phone case’’ will prove much more beneficial than separating the tags into ‘’Floral’’ and ‘’Phone case’’.
4. Build up feedback: If you take a look at first page results for Etsy searches, 99% of these stores will have a solid amount of feedback. And although Etsy haven’t openly admitted that feedback can positively influence your ranking, it’s believed within the community that it does have an effect and after all, it can’t hurt! Of course, it’s likely that negative feedback will have a negative effect on ranking. So try to prompt those customers whose experience went smoothly to leave you some positive feedback. Perhaps you can offer them a little discount off their next order as a way to say thank you!
Outside Etsy SEO Tips:
These outside Etsy SEO tips will help your listings and store rank within search engines such as Google and Bing. Although it is more difficult to get your store to rank in this way, it’s not entirely impossible and can be improved with the help of these tips.
1. Focus on long tail keywords: Although long tail keywords tend to have lower search volumes, they also have lower competition and therefore it’s a lot easier to rank for them. Short tail keywords are great for generating business if you can genuinely compete for them, but you’re going to need a lot more than one product to rank for these and therefore they aren’t necessarily the best keywords to aim for.
As earlier discussed, you can find long tail keywords with tools such as Marmalead and Google Keyword Planner. Make sure you include your chosen long tail keyword within the item title as this will form the meta title which shows within search engines. However, it’s important to remember that this title also determines where your item will show in Etsy listings so you’ll need to strike a good balance between long tail keywords/shorter keywords. Making this small change can make a big difference to your Etsy SEO – just check out this case study which saw an Etsy store owner reach page 1 of search results with a little help from long tail keywords.
2. Optimise your product description: Although it’s always important to provide a great product description so your customer knows exactly what you’re selling, it’s equally important for the SEO value it provides. You might not be aware, but the meta description which will show in search engines and determine where you rank is pulled across from the first 160 characters of your product description. Therefore, it’s important that you make sure the first 160 words of your product description is coherent, provides a complete overview and is optimised using your chosen keywords/long tail keywords.
3. Include a shop title: Your shop title comes underneath your shop name in your Etsy store and as this title will form your page title, it’s important you add this in. Etsy gives you 55 characters to provide an overview of what your store is and what you sell. They’ll then pull this across and add your shop name to the end to form a page title for your store which will show in search engines. So make sure this title includes your page keyword and offers a descriptive snippet of your store which will encourage prospective customers to click through.
To add this detail in, just go to shop manager and click the pencil icon next to your shop name.
4. Correctly name your shop sections: As with your shop title, the titles of your shop sections will form the page titles for each of these landing pages. For example, if you had a shop section called ‘’phone cases’’ Etsy would show this page as “phone cases | (shop name)” in Google. Therefore, the more descriptive you can be with these section titles the better. However, you’ll need to remember that Etsy only gives you 24 characters to generate the title for your shop section and it will still need to make sense for shoppers looking at your store from within Etsy.
For example, if your store sells phone cases, it’ll be much more beneficial to label your section as categories such as “Floral Phone Cases” and “Marble Phone Cases”, rather than just “Floral” and “Marble”. To make these changes, head to shop manager and then listings.
Other Market Place Tips:
Your Etsy SEO efforts will only pay off if you’re getting everything else right too. There’s no use working tirelessly to get you’re listing to rank higher within Etsy and search engines, if the rest of your content isn’t going to get the customer to convert. Check out these other tips which should help in securing and increasing your conversions.
1. Images matter: With so much competition on Etsy, it’s important you make your listing stand out. And that means alongside a great product title, you’re going to need to provide some high quality images. We’d also advise using as many as the five available image slots as possible. This way the customer will be able to gain in depth understanding of your product without having to go to the trouble of getting in touch to find out the information they need to prompt them to convert into a paying customer.
2. Don’t hold back with product descriptions: Even with low risk products, customers still want to know exactly what they’ll be getting before making their purchase decision. Therefore it’s advisable to include all the information you can within your product description. This includes everything from product dimensions to materials used and even care instructions.
3. Provide contact information: Although this won’t directly affect your Etsy SEO efforts, it will make your Etsy SEO efforts worthwhile and give your customers the confidence to convert. Providing a contact number or email address will put your customer’s mind at rest, knowing they have a point of contact if anything were to go wrong with their order.
4. Offer a return policy: A lot of what gives a customer the confidence to buy is the ability to return the product if it’s not what they were expecting. Although this is understandably tricky if you’re offering bespoke or personalised products, having a policy where you can amend the product to suit the customers needs should go some way to secure their confidence too.
We hope these Etsy SEO practices work for your store and you begin to see the value SEO can have. If you want to know more about the basics of SEO, you can check out our handy blog here. Alternatively, we’ve also put together a helpful list of free SEO tools that you can see here.