1. Understand what your target market wants:
For example, if you are a seller of personalised phone cases, this description:
“Tailor your phone case to be as individual as you are”
Is likely to be much more engaging than this description:
“Personalised phone cases featuring your design”
Of course, not everyone will be buying your products to fulfil the same desires. Buy finding a general trend and targeting those desires which are most common within your target market is sure to strike a chord with your audience and boost your conversion rate.
2. Show why you are the best choice
It’s also important to add here anything that boosts the credibility of what you’re saying. For example, you could feature reviews from customers who can prove what you’re saying is true. Alternatively, if you have been awarded any business awards or been featured in magazines, blogs or articles online, you can mention this here too.
3. There’s no need to be overly creative
4. Don’t use space fillers
5. Create a scannable format
The best thing to do in this case is to create a scannable format. Try using a mixture of paragraph writing and bullet points or write your content underneath sub-headings. Breaking down the content in this way should help keep your prospect engaged.
6. Select an appropriate tone of voice
There’s no use selling quirky and budget friendly products and describing them using a formal tone of voice as this simply won’t click with your customers. You need to be aware of your target market and write in a way that will be engaging for them.
We hope you’ve taken away a few tips and tricks from this article that have allowed you to understand how to write a product description that converts. Check out our other marketing blogs which will help you boost conversions, such as this blog on Etsy SEO and this one on free marketing tools.